Marketing your business on social media might make you feel overwhelmed as their is so many platforms to utilize. You may ask yourself, do I need to use this tool to market my business? If you are asking if you should use Instagram the answer is , YES!
Let’s face it. All social media platforms have their challenges in expanding their brand and marketing correctly in new platforms. It’s a learning process. But it’s a time for you to be creative and innovative in the way you think. It’s a great way to think outside of the box and really try to understand the viewers thought process when viewing your content.
If you are on the fence about using Instagram as a platform to market your business and not just a personal account where you post selfies and pictures of your pets, then check out the below for some more useful information on why Instrgram can be effective for your business.
Instagram is a very visual. And in the age of mobile devices, visual content has become the way of explaining and showcasing a particular interest. You can give a little explanation about what you are displaying but it shows up as a comment, not allowing it to get significant exposure or call out. And it’s SIMPLE.
Unlike twitter, Instagram has no character limit so if you do want to explain the photo you are posting or video you are creating, you have NO LIMITS. And that’s always good.
Go Mobile or Go Home
Instagram is a mobile application. You can view content on a desktop but as for posting content, you will need to be on your smart phone.
Seek and You Shall Find
Instagram, like many social media platforms uses hashtags. Great. But it also has some great discovery and search features that allow users to find content relevant to what they are searching. It’s also user friendly to like and follow other users. So you will have quick engagement.