“I don’t sell anything online, why would I need a website?”
How’s that going for you? Your website at the very least is a brochure of what your business offers. If you offer products, they should be available for purchase online so you should have an ecommerce website. If you offer services you should at the very least have a website that represents who you are. Branding and design is important.
Reason #1 – Value of your business
If a potential customer is searching for your business on the web and you don’t come up, that is potentially a loss in business. If you don’t look established you will be perceived that way. The way people consume information on the internet is pretty interesting.
Reason #2 – Always Available
Your website is always online. 24 hours a day, 365 days a year. If a customer needs to find out some information about you they can easily find that available on your website at their own convenience. Or if they want to contact you, they can fill out a form that will be sent to you which can act as a lead generator. You are now gathering information from them such as an email, which you can then create an email marketing campaign.
Reason #3 – Influence
When you have a website for your business, you are now able to market it to thousands of people. If you are utilizing social media, this goes hand in hand with posting relevant content on your social media that goes with your business blog. You can influence people with your knowledge and expertise in your business..