Case Studies

SEO & Website Redesign for a Hydraulic Hammer Company

Helping a Hydraulic Equipment Company Improve Visibility, Lead Quality & Online Presence

Industry

Heavy Equipment Manufacturing

Company Size

50+ employees

Location

Rhode Island

Overview

A hydraulic hammer company approached us looking to improve an outdated website that wasn’t effectively showcasing their products, supporting SEO efforts, or generating consistent leads from search traffic.

The existing website lacked clear structure, had minimal search visibility, and made it difficult for customers to quickly find product information, applications, and service details.

The goal was to create a more modern, professional website while improving overall SEO performance and lead generation.

The Challenge

The previous website had several issues that were limiting growth:

Outdated design and branding
Poor mobile experience
Slow-loading pages
Limited product organization
Weak local and industry SEO
Minimal keyword targeting
Confusing navigation structure
Low organic visibility for hydraulic hammer-related searches

The company also wanted a website that could better support:

equipment sales
dealer inquiries
rental inquiries
replacement parts
service requests

The Approach

The project focused on combining strategic website design with a long-term SEO strategy to improve both usability and search visibility.

Key Areas of Focus

Website redesign
SEO keyword research
Product page optimization
Mobile responsiveness
Technical SEO improvements
Conversion-focused layout structure
Industry-specific content strategy
Internal linking improvements

The Outcome

Following the website redesign and SEO improvements, the company saw measurable improvements in:

organic search visibility
website engagement
mobile usability
quote requests
product inquiries

The updated website also gave the business a more professional and credible online presence within the heavy equipment industry.

Key Results

Increased organic search traffic by

Increased qualified lead inquiries through the website by

My Role

I led the website redesign and SEO strategy for the project, focusing on improving the company’s online visibility, website structure, and overall user experience. This included SEO keyword research, technical optimization, on-page SEO improvements, content structure planning, and conversion-focused design updates to help generate more qualified leads through organic search.