Case Studies

Helping a Local Restaurant Increase Organic Traffic and Simplify Operations

A modern website redesign focused on local SEO, online reservations, event management, and internal workflow improvements.

Industry

Restaurant & Entertainment

Company Size

200+ employees

Location

Westerly, Rhode Island

Overview

A growing local restaurant needed a website that better reflected the quality of their dining experience while supporting day-to-day business operations more effectively.

Their existing site was outdated, difficult to manage internally, and heavily reliant on third-party platforms for reservations and event promotion. Important information was hard to update, mobile usability was inconsistent, and the restaurant struggled to appear prominently in local search results.

The goal was to create a modern, easy-to-manage website that improved visibility, streamlined internal processes, and provided a better customer experience across all devices.

The Challenge

The previous website created friction for both customers and staff.

The restaurant regularly hosted live music, seasonal specials, and community events, but updating content required developer involvement, making promotions difficult to manage efficiently.

At the same time, customers were increasingly searching for menus, reservations, and events directly from mobile devices.

The Approach

The new website was designed to feel warm, modern, and easy to navigate.

The homepage was redesigned to surface the most important information immediately:

Reservations
Menus
Upcoming events
Hours & location
Employment opportunities

The Outcome

Following launch, the restaurant experienced measurable improvements across visibility, engagement, and operational efficiency.

The website evolved from a basic online presence into a central operational and marketing tool for the business.

Key Results

Increase in online reservations

Increase in organic traffic in 6 months

Decrease in Bounce Rate

Reduced staff time updating menus

My Role

Led the end-to-end redesign of the restaurant website experience
Defined UX structure, navigation, and customer journey flows
Designed and developed a responsive front-end focused on mobile usability
Integrated online ordering, reservations, and menu management systems
Optimized site performance, accessibility, and local SEO foundations
Collaborated with the restaurant team to align the digital experience with the brand and business goals

A digital experience built for growth

This project focused on more than a visual refresh—it created a modern, scalable website experience designed to improve customer engagement, simplify content updates, and support long-term restaurant growth.