Overview
A growing event and catering company needed a website that better reflected the quality of their services while supporting day-to-day business operations more efficiently.
Their existing website felt outdated, difficult to update internally, and lacked a clear process for handling inquiries, event requests, and service information. Customers struggled to navigate the site on mobile devices, and the business relied heavily on manual communication and fragmented workflows to manage incoming leads.
The goal was to create a modern, scalable website that improved visibility, simplified inquiry management, and created a stronger digital experience for both customers and internal teams.
Key Results
My Role
I worked closely with the company to modernize the website experience while simplifying internal workflows and improving long-term scalability.
Responsibilities included:
- managing the website redesign process
- improving inquiry and booking workflows
- simplifying content management systems
- improving mobile usability and SEO structure
- streamlining operational processes
- creating scalable page systems and layouts
- improving overall user experience and conversion flow
- consulting on long-term website strategy and maintainability
The focus throughout the project was creating a modern, easier-to-manage platform that improved both customer experience and operational efficiency.
