Case Studies

Enterprise Manufacturing Website Redesign & Headless CMS Migration

A modern enterprise website redesign and headless CMS migration focused on improving scalability, streamlining content management workflows, and creating a faster, more maintainable digital platform for long-term growth.

Industry

Manufacturing

Company Size

500+ employees

Location

Boston, Massachusetts

Overview

I led the redesign and replatforming of a global manufacturing company’s website, transforming an outdated, difficult-to-navigate experience into a modern, scalable digital platform.

The company operates across multiple industries with a highly technical product catalog—making clarity, structure, and discoverability critical to the user experience.

The Challenge

The existing website had grown organically over time and was no longer aligned with the company’s evolving brand or user needs.

1. Outdated and cluttered interface
2. Complex product navigation
3. Rigid CMS limitations
4. Unclear value proposition

The Approach

The project approached the redesign as both a visual and structural transformation—aligning the interface with the updated brand, migrating to a headless CMS (Kontent.ai), simplifying the information architecture, and establishing a component-based system to support consistency and long-term scalability.

The Outcome

The result is a clearer, more structured experience across a complex product ecosystem. Navigation between industries and solutions is more intuitive, reducing friction for users exploring technical offerings. The updated design better reflects the company’s brand, while the new system enables internal teams to manage content more efficiently and scale the site as the business evolves.

Key Results

Increased Organic Impressions by

Organic traffic growth increase

Increased Google Organic Average Ranking by

Manpower Hours Saved

My Role

Led the end-to-end redesign of the website experience
Defined UX structure and information architecture
Designed and implemented a scalable front-end system
Directed migration to a headless CMS (Kontent.ai)
Collaborated with internal stakeholders across marketing and product teams